Hanoi intensifies tourism promotion efforts 2023

In the first half of this year, tourist income rose 74.3% to 44.8 trillion VND (1.9 billion USD) thanks to Hanoi’s promotion efforts.

The Hanoi Promotion Agency has collaborated with appropriate ministries and agencies to promote investment, commerce, and tourism, according to Deputy Director Nguyen Mai Anh. Hanoi Tourism Festival 2023 at Hoan Kiem Lake welcomed over 50,000 guests.

The centre also organized the city’s pavilion at the Vietnam International Travel Mart (VITM Hanoi 2023) with the theme “The Legend of Thang Long – A Thousand Years of Heritage” to introduce visitors to prominent cultural tourist routes connecting downtown Hanoi with Co Loa Citadel, Bat Trang pottery village, Phu Dong Temple, Giong Soc Son Temple, Huong Pagoda, Ba Vi, Thay Pagoda, and outstanding cultural tourism products.

From now until 2023, the centre will produce a film called “Hanoi – travel to love,” participate in the International Tourism Expo (ITE) in Ho Chi Minh City, organize Hanoi Autumn Festival and Hanoi Food Festival, and attend major tourism fairs like International French Travel Market Top Resa from October 3 – 5, JATA Tourism Expo Japan from October 26 – 29, and World Travel Market (WTM) London from September 7-9.

The municipal Tourism Authority suggested the municipal People’s Council and People’s Committee direct, inspect, and supervise key projects like a horse racing field multi-purpose entertainment complex in Soc Son district and a National Exhibition Centre in Dong Anh district to create new products and attract more tourists to the capital.

Hanoi expects 22 million tourists, up 17.6%, and 77 trillion VND (3.27 billion USD), up 28.2%.

It also recommended to the Ministry of Culture, Sports, and Tourism economic and administrative procedure support policies to help travel businesses participate in international and domestic tourism events and fairs and boost digital transformation at enterprises, increasing labor productivity and international integration.

According to UK adventure travel business Explore Worldwide, Hanoi is the top solo travel destination, while Ho Chi Minh City ranks sixth.

The business identified the top destinations for solo travel based on two years of Google search data.

Hanoi’s solo travel searches increased 946% year-over-year, followed by Bangkok (816%), Taipei (692%), Seoul (533%), and Phnom Penh (500%).

According to Explore Worldwide, lone travelers in Hanoi, a historic and active city, may delve into the colorful, bustling lanes of the Old Quarter, rubbing shoulders with locals in a maze of small streets crowded with shops, traders, cafés, and restaurants.

“Hanoi explodes with history and culture, from the Ho Chi Minh Mausoleum, where visitors can pay respects to the man who led the country to independence, to the Temple of Literature dedicated to Confucius,” it wrote.

Last year, individual travel in Hanoi increased 946%. Vietnam reopened to visitors in early 2021, but Google searches for “Hanoi solo travel” were few. However, during the last year, “Hanoi solo travel” searches have steadily increased, making it a “one-to-watch” city for solitary adventure./.

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